Seek First to Understand….

Rethinking Marketing

By now you know everyone makes a living by selling something right?

We are either selling our brains, brands or businesses.

However the key to becoming a better marketer, starts with understanding human needs and then being maniacally focused on addressing those needs.

Get this, your client’s need and the way and manner they want those needs fulfilled will vary from one person to the next. Much like every woman has a different way she want to be loved. What your wife wants will differ from what mine desires. Same with clients!

So make zero assumptions and listen first. Then be flexible to accommodate individual nuances and quirks.

This means shelving your own ego, putting your expertise aside and just being open to hearing what’s being said and who is in front of you.

The marketer with the least ego wins.

Make it Rain.

Please note: I reserve the right to delete comments that are snarky, offensive, or off-topic.

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